Pride bus to join the Parade

A First Bus double-decker emblazoned with the Pride colours and a message of community support will again loom large in the York Pride parade this weekend (Saturday 1 June).

First Bus in York has been a supporter of the city’s Pride Festival for a number of years and the importance of the richness that comes from diversity and inclusivity across society is one that resonates strongly with the operator’s values.

Greg Stephenson, Managing Director of York Pride, said: “We are thrilled to partner with First York for this year’s York Pride.

“Their commitment to making the celebration accessible to everyone is truly commendable. The discounted £3.50 Day ticket is a fantastic initiative that will enable more people to join us in celebrating diversity, inclusion, and equality. We look forward to seeing the community come together for a vibrant and joyous Pride event this year.”

A spokesperson for First York said: “Our business is on a journey to a place where everyone is welcome, can be their true selves and can succeed. We have a growing programme of awareness to help knowledge and understanding among our colleagues and are building a team that represents the diversity and difference in the communities we serve.”

As part of its continued commitment in helping create easier access to Pride events and festivals, First Bus has created a special ticket for unlimited travel on the day. “We hope this will enable, in particular, lower income households and disadvantaged groups to embrace and enjoy the spectacle and relieve some of the pressure that everyone faces with the cost of living crisis,” added the spokesperson.